Dealing with the press
The Academies Marketing Toolkit is available to order online, and you can read a brief synopsis on the Online Publications site.http://publications.teachern et.gov.uk/default.aspx?PageFunction=produ ctdetails&PageMode=publications&ProductId =ACATOOLKIT
Have you planned who the point of contact with the Press might be in case of an emergency in your school? Appointing someone to this role may be good preparation.
http://www.teachernet.gov.uk /emergencies/planning/mediahandling/index .html
